Collaboration is on a roll for Scarborough family businesses

Proudfoot supermarkets have partnered with a well-known local bakery business to offer customers a wide range of their favourite sweet and savoury treats as well as some daily essentials.

The family-run Scarborough supermarket group has formed a partnership with established bakery retailer Cooplands, also based in Scarborough, to stock goods from its craft bakery range which are already going down a treat with customers.

Cooplands products will be stocked in Proudfoot’s four stores in Newby, Seamer, Eastfield and Manham Hill, including bakes, creams, hot savouries and more, as well as bread rolls, which will also be used for sandwiches made on site at Proudfoot’s in-store deli counters.

Valerie Aston, director at the Proudfoot Group, said: “Proudfoot took the decision to work with Cooplands due to their range, quality product, increased delivery schedule and being a long established, well-known Scarborough family business.

“We’ve been in talks for a while so we were delighted to begin stocking the products from early May, and the response from customers so far has been very encouraging.”

Belinda Youngs, CEO for Cooplands added: “We are proud that we can be part of two great Yorkshire Brands, based next door in Scarborough, working together bringing Proudfoot customers their favourite Cooplands products.

“Proudfoot have been a collaborative and supportive partner and we look forward to continuing to bring innovation, great quality and good honest value products to their stores for local customers.”